G&L Guitars

G&L thumbnailG&L GUITARS ADVERTISING - Leo Fender passed away on a rainy day in March of 1991, an event which shook the Music World: The father of modern music was gone. It was on that very day that Leo had completed his last prototype instrument, after which he declared to his wife Phyllis that he had given all he can to the musicians of the world.

Before his passing, he wanted to be sure that the legacy of G&L would continue to shine even brighter in the future. He knew that he must look after the people of G&L, his family, so that they would reamin secure and free to continue building the finest guitars and basses in the world.

The arrangements were made that the ownership would be transferred to BBE Sound. George Fullerton remains as a permanent consultant, and Leo’s wife Phyllis remains as Honorary Chairman of G&L - reminders to the world that the spirit and integrity of Leo Fender will continue on in every instrument made at G&L.

Today the G&L factory continues production as Leo would have wanted. His private workshop, the epicenter of his creativity, remains untouched as it was on his last day and has been visited by music people from around the world. There are no computers or robots popping out guitars with uniformity but no soul. The people of G&L, his people, continue to hand craft the instruments with love, dedication and great skill. In preserving the uniqueness of G&L and respecting the vision of its founder, John C. McLaren said, “G&L will always be willing to make changes. Leo Fender was a symbol of change and evolution for the benefit of musicians. But for any change that is considered, we must first ask ourselves, ‘Would Leo have wanted it this way? ‘ If yes, then we do it. If not, then we will not. We always want to feel that Leo Fender would be proud of today’s G&L. “


Advertising

G&L Print Ad 1

Even the logo was applied by hand.

G&L Print Ad 2

Mass Production is for Soda Pop and Automobiles

Published in The “Advertising Age” Encyclopedia of Advertising

G&L Print Ad 3

This cord just got lucky.

G&L Print Ad 4

Neighbor Approved


Catalog

G&L Catalog Cover
G&L Catalog - Spread 1
G&L Catalog - Spread 2
G&L Catalog - Spread 3

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