Taco Bell wanted to exploit and activate their newly acquired sponsorship of ESPN’s X-Games through a major in-store event. At Brand Games we developed a series of X-Games CD-ROM videogames. Each game featured a highly popular extreme sport, including; Moto-X, In-line Skating and BMX biking. Three million X-Games themed videogames were distributed in Taco Bell locations nationwide. Kids could “unlock” a hidden fourth skateboarding game by collecting and installing Moto-X, In-line and BMX together. Each game was packaged with an activity book and 8 collectible stickers.

Motocross Game

BMX Game

Inline Skating Game

Skateboarding Bonus Game

Activity Book

Coloring Book

Lift and Look Book

This entry was posted on Sunday, January 16th, 2000 at 3:01 pm and is filed under CD-Roms, Collateral, Graphic Design, Interactive, Packaging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.