Merrill Lynch wanted to lead the banking industry in recruiting an audience that is responsive to computers and to leverage this effort to reinforce its leadership position in the industry. Cyber IPO, Virtual M&A and Digital Debt were three games that offered recruits a closer look at how Initial Public Offerings are put together, the process of structuring a Merger and/or Acquisitions and how the Debt Markets world works.

All three games combine multimedia and an instant link to the ML Careers Website to create a unique, fun and valuable learning experience. The trilogy of games was offered individually as well as in a unique tri-fold on campuses around the world. This program won a Gold ICON Technology Marketing award.

Digital Debt Program

ML dd anim

Mergers & Acquisitions Program

Trifold Packaging

This entry was posted on Wednesday, August 1st, 2001 at 3:01 pm and is filed under Animation, CD-Roms, Graphic Design, Interactive, Packaging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.