GapKids, the world’s leading seller of clothing, wanted to up the “cool” factor and attract more young consumers to their stores.They also wanted to increase store traffic and repeat visits. At Brand Games, we designed the “GapKids Quest” cd-rom game as a value-added purchase incentive to visit GapKids stores and generate sales. The strategy was to give parents a high-value reason to return to the GapKids stores… and to motivate repeat purchases. The CD-ROM videogame was distributed at retail in the US, Japan, France and Canada. Each CD contained five custom game worlds starring characters wearing GAP clothing. Two of the five games were locked, and the only way kids could get the codes toopen the game was to return to a GapKids retail store.

This entry was posted on Thursday, August 9th, 2001 at 3:01 pm and is filed under CD-Roms, Graphic Design, Interactive, Packaging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.