JPMorgan Treasury Services needed to communicate and illustrate the features and benefits of two new on-line products: Continuous Linked Settlement and eInvestment needed to use multimedia to communicate complex financial products. Translating internal messaging into language that was relevant to both JP Morgan Chase corporate and institutional clients was the first step. MDI created a custom browser that drove customers to JPMorgan’s Treasury Services site where they could learn about and experience the full array of products and services via interactive demonstrations.

Continuous Linked Settlement

JP cls anim

eInvestment

This entry was posted on Friday, September 26th, 2003 at 3:01 pm and is filed under Animation, CD-Roms, Graphic Design, Interactive, Packaging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.