JPMorgan Treasury Services needed to communicate and illustrate the features and benefits of two new on-line products: Continuous Linked Settlement and eInvestment needed to use multimedia to communicate complex financial products. Translating internal messaging into language that was relevant to both JP Morgan Chase corporate and institutional clients was the first step. MDI created a custom browser that drove customers to JPMorgan’s Treasury Services site where they could learn about and experience the full array of products and services via interactive demonstrations.

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Polaroidasked brand Games to develop some branded video games they could distribute at the Las Vegas for the PMA tradeshow. The annual Photo Marketing Association tradeshow is where new photo equipment is traditionally shown for the first time.

This is a sample from the video that looped in their trade show booth.

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MetLife business to business marketing animation.

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Merrill Lynch wanted to lead the banking industry in recruiting an audience that is responsive to computers and to leverage this effort to reinforce its leadership position in the industry. Cyber IPO, Virtual M&A and Digital Debt were three games that offered recruits a closer look at how Initial Public Offerings are put together, the process of structuring a Merger and/or Acquisitions and how the Debt Markets world works.

All three games combine multimedia and an instant link to the ML Careers Website to create a unique, fun and valuable learning experience. The trilogy of games was offered individually as well as in a unique tri-fold on campuses around the world. This program won a Gold ICON Technology Marketing award.

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Brand Games pioneered what is now known as ADVERGAMING back in 1995, and have delivered millions of games directly to young consumers on behalf of major brands and corporations since then.

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Media Designs helps marketers leverage the dramatic increase in the role computers play in the home, school, and workplace. They have created a range of digital marketing programs for some of the most successful brands and corporations. They apply insight, design, and marketing technology to help them differentiate themselves.

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KPMG wanted to give students a better grasp of what goes into a career in accounting, and the promise it holds for their business career. At Media Designs we created a game that would take students to work on a virtual inventory audit for the fictitious Carson Shoe Company in this challenging Occupational Simulation. Students get to roll up their sleeves and get a first hand look at the business of helping a thriving start-up get control of it’s inventory and finances.

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