JP Morgan
Friday, September 26th, 2003
JPMorgan Treasury Services needed to communicate and illustrate the features and benefits of two new on-line products: Continuous Linked Settlement and eInvestment needed to use multimedia to communicate complex financial products. Translating internal messaging into language that was relevant to both JP Morgan Chase corporate and institutional clients was the first step. MDI created a custom browser that drove customers to JPMorgan’s Treasury Services site where they could learn about and experience the full array of products and services via interactive demonstrations.
OAG is a global travel and transport information company who provide a broad range of multi-lingual products for business and consumer customers, available in virtually any way the customer wants it: Internet, PDA, mobile, digital and print..
Purina wanted to leverage ESPN coverage of their Incredible Dog Challenge event across the entire media mix. The Purina Incredible Dog Challenge CD-ROM videogame as the centerpiece of the campaign. This custom Purina-branded videogame delivered several thematic, immersive games, connected to the Purina Website and was delivered inside bags of Purina Dog Chow. At the Website, kids and families could post their scores from the game and see how they stacked up against kids from around the nation and could enhance their game by unlocking a special SuperDog feature to the game. This program won a silver ICON Technology Marketing award.
Johnnie Walker is currently the most widely distributed brand of Scotch whisky in the world, sold in almost every country and with yearly sales of over 120 million bottles. It is produced in Kilmarnock, Scotland.
GapKids, the world’s leading seller of clothing, wanted to up the “cool” factor and attract more young consumers to their stores.They also wanted to increase store traffic and repeat visits. At Brand Games, we designed the “GapKids Quest” cd-rom game as a value-added purchase incentive to visit GapKids stores and generate sales. The strategy was to give parents a high-value reason to return to the GapKids stores… and to motivate repeat purchases. The CD-ROM videogame was distributed at retail in the US, Japan, France and Canada. Each CD contained five custom game worlds starring characters wearing GAP clothing. Two of the five games were locked, and the only way kids could get the codes toopen the game was to return to a GapKids retail store.
Merrill Lynch wanted to lead the banking industry in recruiting an audience that is responsive to computers and to leverage this effort to reinforce its leadership position in the industry. Cyber IPO, Virtual M&A and Digital Debt were three games that offered recruits a closer look at how Initial Public Offerings are put together, the process of structuring a Merger and/or Acquisitions and how the Debt Markets world works.
Brand Games pioneered what is now known as ADVERGAMING back in 1995, and have delivered millions of games directly to young consumers on behalf of major brands and corporations since then.
Media Designs helps marketers leverage the dramatic increase in the role computers play in the home, school, and workplace. They have created a range of digital marketing programs for some of the most successful brands and corporations. They apply insight, design, and marketing technology to help them differentiate themselves.
KPMG wanted to give students a better grasp of what goes into a career in accounting, and the promise it holds for their business career. At Media Designs we created a game that would take students to work on a virtual inventory audit for the fictitious Carson Shoe Company in this challenging Occupational Simulation. Students get to roll up their sleeves and get a first hand look at the business of helping a thriving start-up get control of it’s inventory and finances.
SONY wanted to educate its customers with the digital imaging techniques that make their products stand out among the competition. At Media Designs we designed an online archive of multimedia tutorials for the Digital Imaging Cafe website. Every month we create 4 new tutorials to help customers get the most out of their SONY products and introduce them to other products that would enhance their digital imaging experience.