JP Morgan
Friday, September 26th, 2003
JPMorgan Treasury Services needed to communicate and illustrate the features and benefits of two new on-line products: Continuous Linked Settlement and eInvestment needed to use multimedia to communicate complex financial products. Translating internal messaging into language that was relevant to both JP Morgan Chase corporate and institutional clients was the first step. MDI created a custom browser that drove customers to JPMorgan’s Treasury Services site where they could learn about and experience the full array of products and services via interactive demonstrations.
Popularity: 88% [?]
GapKids, the world’s leading seller of clothing, wanted to up the “cool” factor and attract more young consumers to their stores.They also wanted to increase store traffic and repeat visits. At Brand Games, we designed the “GapKids Quest” cd-rom game as a value-added purchase incentive to visit GapKids stores and generate sales. The strategy was to give parents a high-value reason to return to the GapKids stores… and to motivate repeat purchases. The CD-ROM videogame was distributed at retail in the US, Japan, France and Canada. Each CD contained five custom game worlds starring characters wearing GAP clothing. Two of the five games were locked, and the only way kids could get the codes toopen the game was to return to a GapKids retail store.
Merrill Lynch wanted to lead the banking industry in recruiting an audience that is responsive to computers and to leverage this effort to reinforce its leadership position in the industry. Cyber IPO, Virtual M&A and Digital Debt were three games that offered recruits a closer look at how Initial Public Offerings are put together, the process of structuring a Merger and/or Acquisitions and how the Debt Markets world works.
KPMG wanted to give students a better grasp of what goes into a career in accounting, and the promise it holds for their business career. At Media Designs we created a game that would take students to work on a virtual inventory audit for the fictitious Carson Shoe Company in this challenging Occupational Simulation. Students get to roll up their sleeves and get a first hand look at the business of helping a thriving start-up get control of it’s inventory and finances.
Taco Bell wanted to exploit and activate their newly acquired sponsorship of ESPN’s X-Games through a major in-store event. At Brand Games we developed a series of X-Games CD-ROM videogames. Each game featured a highly popular extreme sport, including; Moto-X, In-line Skating and BMX biking. Three million X-Games themed videogames were distributed in Taco Bell locations nationwide. Kids could “unlock” a hidden fourth skateboarding game by collecting and installing Moto-X, In-line and BMX together. Each game was packaged with an activity book and 8 collectible stickers.
QUARTER TURN INLINE SAKTING ACCESSORIES was a new line developed by a Korean athletic shoe manufacturer.