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Ralston Purina
Wednesday, April 9th, 2003
Purina wanted to leverage ESPN coverage of their Incredible Dog Challenge event across the entire media mix. The Purina Incredible Dog Challenge CD-ROM videogame as the centerpiece of the campaign. This custom Purina-branded videogame delivered several thematic, immersive games, connected to the Purina Website and was delivered inside bags of Purina Dog Chow. At the Website, kids and families could post their scores from the game and see how they stacked up against kids from around the nation and could enhance their game by unlocking a special SuperDog feature to the game. This program won a silver ICON Technology Marketing award.
Popularity: 35% [?]
OAG is a global travel and transport information company who provide a broad range of multi-lingual products for business and consumer customers, available in virtually any way the customer wants it: Internet, PDA, mobile, digital and print..
Johnnie Walker is currently the most widely distributed brand of Scotch whisky in the world, sold in almost every country and with yearly sales of over 120 million bottles. It is produced in Kilmarnock, Scotland.